
Principle 3: Create Opportunity
Use the positive reinforcement tools that your horse wants to learn.
Enhance Your Training Toolbox
In Principle 2, we explained that you want to Look for Your “YES!” when you’re training your horse with Positive Reinforcement. But there’s a catch! If a behavior isn’t happening, you can’t mark and reward it, can you? So, without force, how do we get our horse to offer a behavior that we want in the first place?
We make the behavior we want into a true opportunity for the horse!
We make the behavior we want into a true opportunity for the horse! When we utilize positive reinforcement (R+), we trigger a horse’s natural seeking system. We tap into their curiosity and desire. Our R+ tools and skills—such as using targets, marker signals, the reverse round pen, liberty leading, behavior chains, and backchaining—may seem new and a bit challenging to learn at first, but they give us the means to create behavior we want without force, and then reward it.
We can’t teach you all about how to use these tools and skills in one short article, but the principle Create Opportunity is intended to alert you to the R+ tools that exist and remind you of the reason we use these tools. There are many creative ways, both on the ground and under saddle, that you can trigger and then reward the behavior you want through desire on the horse’s part. The more you learn about these tools and skills, particularly how to create the behaviors most equestrians want from their horses, the larger your Priority to Positive® training repertoire becomes.
Integrating these new tools into more typical training exercises such as cavaletti increases the possibilities for refining the behavior. And like many traditional tools used in training, such as side reins, most of our R+ tools are intended as early guides that are faded out as the desired behavior is learned fluently and put on cue.
Two key tools


1) Targets
One of the early Priority to Positive® lessons we teach our horses is how to follow a target. The target is a tool that creates motion through the horse seeking for it.
For instance, we can use a target to create upward and downward transitions while teaching the horse to willingly respond to walk, trot, canter, and halt aids. We also can use a target for behaviors like trailer loading, lining up for mounting; going forward, slowing down or halting under saddle; free jumping, holding still for veterinary procedures, and so much more. By using a target, we can create behaviors at liberty without ropes, whips, reins, or any aversive pressure. The horse learns the behavior is an opportunity for reward.
As the horse learns to offer a behavior fluently, we can and typically do fade the target away until our cue/aid alone triggers the behavior we want.
2) Markers
Let’s be honest, we all have body language we use to tell a horse when they’re doing something we don’t like. What we’ve been missing is how to tell your horse without words when they are doing something correctly. You can’t always acknowledge their effort at that moment—or can you?
We use a marker to communicate the message “You’re right!” to our horses. It’s a signal that marks a moment in time and helps a horse associate what they did at that moment with a coming reward. Because the marker bridges (connects) the time gap between behavior and reward, it’s sometimes called a “bridge signal.”
You can choose what to use as a marker as long as you teach it correctly.
If you go online and search for “positive reinforcement training” you’ll find “clicker training.” This sometimes leads people to think it’s all about the clicker. But this marker signal can be anything the horse can perceive and you can produce consistently: a sound, a touch, or even a flash of light. You can choose what to use as a marker as long as you teach it correctly. With correct and consistent conditioning, you can even use different markers in different contexts, such as a clicker at home and a touch on the withers at competition.
For this tool to work for us and the horse, the reward that comes after the marker must be truly valuable to the horse. We always teach new behaviors with food because food is such a powerful motivator. Does this mean you always have to feed when the horse performs correctly? Not always, but Priority to Positive® will show you the important details of how, why, and when it’s effective to fade or replace the food reward.

We use the marker, followed by food, as precise communication.
We use the marker, followed by food, as precise communication. It not only lets your horse know when they’re doing something right but also tells the horse precisely what you want to see more of. With high motivation and clarity about what you want, your horse will start to offer the behaviors you’re looking for!
Positive reinforcement trainers have already developed lots of ways to solve training challenges utilizing the target and other R+ tools, but the possibilities are endless. Principle 3 can inspire your thinking outside of the box. By creating behavior through opportunity, we empower our horses to join us in the training, and the results are amazing.
All of this sounds lovely, doesn’t it? But in practical terms, how do you get from following a target to jumping undersaddle or loading or standing calmly for the farrier? That falls under Principle 4: Shape Toward What You Want.
The Priority to Positive Guide
Via Nova’s Priority to Positive approach brings Positive Reinforcement to the traditional horse world in a practical and effective way.