Amanda Jay, Founder & Director

Amanda Jay, founder and director of Via Nova Training, is on a mission to transform the traditional sport horse world by offering a new set of practical tools based on Positive Reinforcement and behavioral science that help trainers, riders, and horses perform at their best.

Over a lifetime of learning as an amateur equestrian, Amanda began to look for what makes traditional methods of training work. As she uncovered how animals (including humans) learn, it took her into the world of behavioral science and she has never looked back.

During this quest for knowledge, Amanda has trained with some well-known behaviorists inside and outside the horse world, all the while creating a way to translate these ideas into Priority to Positive^®, a training approach that will work for the competitive and amateur equestrian.